Will a restaurant opening press release really be enough to give your establishment the traction it needs? When it comes to dining out, we have a lot of choice these days. The restaurant business is a competitive one even in small towns. While that’s great for established places, what does a new restaurant have to do to get noticed?
The answer is, of course, marketing. While there are plenty of ways you can market a new restaurant, I’m going to focus on just one aspect here: writing a press release for your restaurant opening.
No, press releases are not glamorous, and they’re usually not fun – but done right, they can be super-effective at grabbing the attention of journalists and foodies in your area.
How Should You Format Your Restaurant Press Release?
It’s always intimidating to start with a blank piece of paper – or screen – staring accusingly at you. One trick that I have which will make this blank screen intimidation go away is to start by creating a boilerplate.
A boilerplate is one of those things that is kind of boring to make, but insanely useful to have. After all, why stop at just one PR on opening night?
A boiler plate is essentially where you include contact details along with information about your company. It’s a quick way to give your details to interested parties and makes it easy for them to contact you should they need more information on something your PR didn’t quite cover.
These are great because you can reuse these over and over again for multiple press releases. Essentially, you’re creating a template that you can use whenever you like. It’s also a great way to procrastinate before writing while still being able to achieve something.
Add your logo at the top, followed by your contact details (name, telephone number, email, fax). Then add a placeholder for a title and your actual press release.
With all that in place, you now have a document that’s ready to go whenever you need to write a new press release.