25 Powerful PR Tools To Try: The Complete List (Updated)

Sparktoro also has a unique feature to gauge the actual impact of your brand. With the Fake Follower Audit, you’ll be able to identify any fake followers on your channels – be it bots, spam, propaganda or inactive accounts. You can then discount these accounts from your monitoring to analyze who your real customer base is.

Type Of Tool: PR Analytics Tool

Pricing: Not available

14. Subject Line

Your subject line is the most important part of your pitch.


Around 35% of email recipients open an email based on subject line alone. So it makes sense to spend some time perfecting it, right?

To ensure that you always create a good first impression, use this free email marketing tool. Subject Line[50] can evaluate your subject lines based on ‘clickability’ – this is how attractive it looks to a reader. 

Subject Line will also breakdown your subject line to show you what’s good and what’s not. This can help you identify what aspects of your subject line needs work.

To help you further, the tool will also give you tons of helpful tips to improve your subject line. You can also access its list of trending topics to check out what’s viral at the moment and leverage that in your subject lines.

Type Of Tool: Writing Tools

Pricing: Free

15. Prezly

Prezly[51] is a powerful all-in-one PR software that’ll handle all your media coverage needs. You get a PR CRM, online newsrooms, story editors to create stunning visual press releases and targeted PR campaigns.

Used by companies like Reebok, RedBull, and Shopify, it’s a centralized platform for all your PR needs. 

With the CRM, you’ll be able to keep track of all your press contacts and instantly identify the best journalists to reach out to. It’s a great place to take stock of your connections and build a useful contact database. 

The story editor can help you create attractive visual press releases that journalists can’t say no to. You can add multimedia to your press releases to accurately convey your message in an easily understandable way. 

You can then use these features together to create a powerful PR campaign that can reach and engage the right people in no time. 

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