25 Powerful PR Tools To Try: The Complete List (Updated)

However, algorithms can’t accurately understand human conversation because of tonal subtleties, slang, and sarcasm, right?

That’s why Brandseye uses crowd members to review, verify and categorize the AI’s analysis. You can even use Brandseye to address customer concerns before they become an issue. 


Brandseye can mine tons of user-generated content, and route the right contact opportunity to your customer service team. Your teams can react to the situation at the right time, saving or winning a customer in the process. Remember, word-of-mouth marketing can make or break or your brand – keeping your customers happy will keep your reputation intact.

Type Of Tool: PR Analytics Tool

Pricing: Starts at $10/month

12. Buzzsumo

What’s the best way to create successful content? 

By understanding what topics work in your industry.

Buzzsumo[48] is a tool that can help you find and analyze to top-performing blogs and videos in your industry. You can use the tool’s data to decode what they’re doing and replicate their strategies for yourself.

For example, if a blog has been growing exponentially recently, you can use Buzzsumo to identify the root cause of that. You can then try and replicate that with your blog and achieve similar growth levels.

You can even use this tool to keep tabs on any prominent personalities and blogs in your industry. The moment they publish new material, you’ll be notified of it on your personalized Buzzsumo dashboard. This ensures that you don’t miss out on the latest developments in your field and can always keep up.

Type Of Tool: PR Analytics Tool

Pricing: Starts at $79/month

13. Sparktoro

If you want to make a connection with your audience, you’ll have to understand them.

And what’s the best way to do this?

By understanding what inspires them.

Sparktoro[49] is an audience intelligence tool made by Rand Fishkin – a prolific digital marketer who is the founder of Moz.

Sparktoro lets you discover the websites, blogs, podcasts, social accounts that reach your audience through various search terms. You can build lists of accounts to monitor and track, to spot trends before they happen. 

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