25 Powerful PR Tools To Try: The Complete List (Updated)

For added convenience, journalists can select how they wish to be contacted – through phone or email. This makes it easier for you to reach out to them and receive a favorable response. 

Type Of Tool: Journalist Outreach Tool

Pricing: Not available

7. Cision

Cision[40] is another popular tool to connect with journalists from top-tier publications like the New York Times, the Wall Street Journal, CNN and more.

You can also use the same platform to distribute press releases[41] through PR Newswire – the world’s most trusted press release network.

With Cision’s monitoring feature, you can monitor the latest industry news and keep track of competitors in real-time across millions of stories over online, social, broadcast and print media. 

With their advanced analytics, you’ll be able to see how well your brand is positioned in news media coverage[42]. They arrive at your ‘prominence score’ by figuring out how often your brand and product keywords are mentioned in relevant news pieces. It’s a simple way to determine if what you’re doing is working or not.

Type Of Tool: Journalist Outreach Tool

Pricing: $20/month for basic tools

8. AnswerThePublic

Ever wonder what your audience is thinking about? 

With AnswerThePublic[43], you’ll be able to take a deep dive into customer minds to find out what they think about.

Just enter a topic, and you will be presented with hundreds of content ideas that you can use to connect with your audience. Use these ideas in your PR campaigns to address what they want and build a stronger connection. For example, you can type in “video games” and find out what your audience is interested in and what they’d like introduced.

AnswerThePublic also supports data visualizations to showcase all possible questions, comparisons, and related topics that can be used in your PR strategy. You can also convert these lists and visualizations into a handy, exportable .csv file. This makes it easy to transfer this data and work on it together with your PR team. 

Type Of Tool: Customer Analytics Tool

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