25 Powerful PR Tools To Try: The Complete List (Updated)

The ProfNet Connect forum gives you access to an interactive online community for journalists, bloggers, and PR professionals. Showcase your expertise and make yourself search-worthy by posting photos and videos and tagging them with relevant keywords. This makes it incredibly easy to stand out and catch the eye of a journalist you’d like to interact with.

Type of tool: Journalist Outreach Tools

Pricing: Starts at $1650

5. HARO

What if you’re not an expert in a particular field?

You can still help a reporter out, with HARO[36] (Help A Reporter Out).

Registered Journalists send out a source request – a brief synopsis of their story, required source qualifications, and a pitching deadline.

After you set up your account, you will receive regular source requests via email (three times a day) that are relevant to you or your industry. You can pitch to these journalists with the answer and your bio with your information. If they are interested, they’ll reach out!

However, that isn’t all.

If you subscribe to their Advanced Plans, you’ll get an awesome perk that gets you to the front of the line. You’ll receive a message the instant the HARO team approves a media opportunity. This way, you’re not waiting for the daily email like everyone else and can start crafting the perfect pitch[37] before anyone else gets started!

Type of Tool: Journalist Outreach Tool

Pricing: Paid plans start at $19/month

6. SourceBottle

SourceBottle[38] operates in a fashion similar to HARO. Journalists and bloggers can post regular ‘call-outs’ for industry sources on their pieces through SourceBottle. 

However, there is one distinction. 

Sourcebottle is more geared toward product reviews and securing sponsorships. If you’re looking for opportunities where you can be featured[39] as an expert, HARO is a better option.

You’ll receive daily ‘Drink Up!’ email alerts that summarize all your relevant call outs for sources. 

You can search for experts and journalists from all fields – nonprofit organizations, tech industries, fashion houses – it’s up to you. Sourcebottle also allows you to choose bloggers and journalists from specific countries.

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