25 Powerful PR Tools To Try: The Complete List (Updated)

Pricing: JRO plans start at just $199/month.

2. PitchPress

PitchPress[32] is a niche PR service that helps fashion brands get product placements in print and digital media.

Most fashion brands fail in their first year.

According to ValueLine, “The apparel industry is fragmented and highly competitive. There are a number of major players, but there are also countless niche stores and private companies that cater to specific demographics.”

How do you navigate through this highly competitive landscape?

Just share your product images, branded line sheets, and dedicated press samples and let the PR team at PitchPress do all the heavy lifting. They connect with fashion journalists, create a media strategy, and amplify your brand’s reach.

Type of tool: Journalist Outreach Tools

Pricing: $3000

3. NinjaOutreach

NinjaOutreach[33] helps you find influencer email addresses and automate your PR outreach strategy. It has one of the world’s largest outreach databases with access to over 25 million leads, bloggers, & social media influencers.

All you need to do is type your keywords and you can access millions of profiles and their email addresses. You can then automate your email outreach campaigns for link building, guest posting, influencer marketing, digital PR, and content promotion[34].

The Contact Relationship Manager is one of its key features. Each strategy would require you to reach out to dozens of bloggers. After creating an email list of possible targets, simply schedule it to keep track of their interactions. Connect Ninjaoutreach with your email id to get notified when a lead has replied or a follow-up is due.

Type of tool: Journalist Outreach Tools

Pricing: Starts at $49/month

4. ProfNet

ProfNet[35] connects you to journalists who are looking for experts in their news releases.

Instead of actively searching out for journalists, let them come to you. 

After you subscribe and set your topic preferences, sit back and wait for media leads. If you are a blogger yourself, you can search through their database to find a qualified expert for your article.

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