25 Powerful PR Tools To Try: The Complete List (Updated)

Top 25 PR Tools To Try

Here are the top 25 PR tools that we found during our research:

1. JustReachOut[3]

2. PitchPress[4]

3. NinjaOutreach[5]

4. ProfNet[6]

5. HARO[7]

6. SourceBottle[8]

7. Cision[9]

8. AnswerThePublic[10]

9. Critical Mention[11]

10. Mention[12]

11. Brandseye[13]

12. BuzzSumo[14]

13. Sparktoro[15]

14. Subject Line[16]

15. Prezly[17]

16. Grammarly[18]

17. Crystal[19]

18. GlobeNewswire[20]

19. PR.co[21]

20. TrendKite[22]

21. Onlcusive[23]

22. CoverageBook[24]

23. Buzzstream[25]

24. UpbeatPR[26]

25. PRGloo[27]

What are PR tools?

PR tools are used by brands to manage the entire public relations process.

Usually PR tools have a contact database of journalists, a CRM to manage the outreach process, an outreach engine or capability to send the email pitches out.

Fancier tools have templates for email pitches and analytics to help marketers and PR pros figure out which pitch is working best.

Now that you know what PR tools are useful for, here are the top 25 PR tools in detail:

1. JustReachOut

JustReachOut[28] combines robust PR software with the expertise of outreach strategists to help you get the media exposure you need to grow your business. 

You can use your JRO outreach team to develop a comprehensive PR strategy and action plan. 

The JRO software indexes millions of articles written every day on specific trends, topics, niches, industries, or companies. It can be used to find the most relevant journalists for any given topic based on their past writing and send them the perfect email pitch[29].

The software also monitors daily press opportunities[30] (daily queries from journalists to quote an expert in their article) on various platforms such as ProfNet, SourceBottle, ResponseSource, Reddit, and Quora to identify the most relevant ones for your business.

Finally, JRO also has tons of new features that can supplement your current PR strategies:

  • A broken link finder: to identify broken link opportunities where you can get a mention.
  • A guest post feature: to identify guest post opportunities in an instant and optimize your submissions.
  • Labels: to filter and sort your campaign outreach.
  • Academy and training: to help train you to be the best PR professional you can be!

Type of tool: Journalist Outreach[31] Tools

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