25 Powerful PR Tools To Try: The Complete List (Updated)


The tool tracks readers from over 4.7 million publications. It also shows you how many of those readers visit your website after reading an article about your organization. This helps you learn the actual results of your mentions – instead of analyzing potential metrics.

Type Of Tool: PR Analytics Tool

Pricing: Not available

21. Onclusive

Companies spend around $30 billion on PR per year!

So it is only fair that executives should be able to see the return on investment, right?

Luckily, with Onclusive [59](formerly AirPR), this won’t be an issue. The tool helps you gauge your ROI, social amplification, reach and more. You can also discover trends in real-time, including article frequency trends, social amplification, which publications are writing about a topic, etc.

However, that isn’t all. 

Onclusive combines AI, machine learning and data science to give you access tons of detailed metrics such as:

  • Brand Awareness
  • Brand Reputation
  • Narrative Adoption
  • Customer Interest
  • Sales
  • SEO

This way, you get a holistic view of how your digital stories can help you reach your business goals.

Type Of Tool: PR Analytics Tool

Pricing: Not available

22. CoverageBook

Want to show off your PR campaign results to your clients?

CoverageBook[60] combines all of your results and condenses it to visually stunning reports within minutes. Used by over 1000 PR teams, the tool automatically calculates metrics and displays easy to understand figures to woo your clients.

It’ll crank out detailed reports that aren’t just data-rich – but are also easy on the eye. You can add multiple data points to your reports to illustrate campaign effectiveness and results. 

CoverageBook also gives you ‘Accessible Reports.’ This allows them to share a report from any internet-enabled device to make any last-minute changes. It’s the perfect way to always stay prepared for a client meeting. 

Type Of Tool: PR Analytics Tool

Pricing: Starts at $99/month

23. Buzzstream

Your outreach process shouldn’t be a shot in the dark. You’ll have to carefully plan and monitor it to ensure that it’s working.

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